Chris Garrett Chris Garrett


35/M/UK

I'm Chris Garrett, a founder and entrepreneurial technologist working at the intersection of design and engineering.

Work with me

I help startups and established brands develop new digital products through my studio, Hyperlaunch, which specialises in early-stage product development and rapid prototyping.


Target Panic

I came across the “target panic” phenomenon listening to a podcast this week. It’s a condition archers suffer, where the fear of missing the target prevents them from releasing a shot. I think I’ve suffered similar with startups - not wanting to work on the wrong thing. Imagine many others have too.